About D.CHIC

SINCE 2015 / VIETNAM

Contemporary aesthetics and Vietnamese identity within the world of D.CHIC.

OVERVIEW

Delicate & Chic

Founded in 2015, D.CHIC is a Vietnamese premium fashion brand with an international vision. Modernity, elegance and versatility define its approach to design, bringing together contemporary aesthetics and an understanding of Vietnamese women.

Delicate & Chic expresses the brand’s identity, from the refinement of each design to the care behind every customer experience. Guided by “NEW tiME – NEW ME”, D.CHIC accompanies women who are confident, independent and ready to evolve, creating fashion that becomes part of their individual style and way of life.

PRODUCT LINE

Product at the heart of the brand

D.CHIC places product quality at the core of its development. Silhouette, materials and finishing are considered together to create pieces with a distinctive aesthetic and lasting wearability.

Contemporary aesthetics, versatility and care in every design.

Ready-to-wear

Ready-to-wear translates international fashion trends into designs suited to the silhouettes, climate and lifestyles of Vietnamese women. Spring/Summer and Fall/Winter collections offer versatile styling possibilities, from work to everyday life.

Ready-to-wear — versatile designs for the lives of Vietnamese women.

D.CHIC Signature

The Signature line brings together distinct creative directions, united by an investment in materials, craftsmanship and design identity.

Handmade by D.CHIC, D.CHIC Couture and Áo Dài by D.CHIC — distinctive expressions of the Signature line.

Handmade by D.CHIC
Premium wool pieces with meticulous hand stitching and carefully researched materials.

D.CHIC Couture
Limited occasionwear defined by elevated materials and distinctive stories.

Áo Dài by D.CHIC
Vietnamese cultural heritage expressed through refined designs for contemporary life.

D.CHIC Limited Launched in 2025 to mark the brand’s tenth anniversary, D.CHIC Limited brings contemporary aesthetics into dialogue with Vietnamese craftsmanship. From concept and materials to craftsmanship techniques, each piece offers a distinctive expression of D.CHIC’s creative identity.

D.CHIC Limited — contemporary design in dialogue with Vietnamese craftsmanship.

Lifestyle Products

D.CHIC Accessories, D.CHIC Scents and D.Gift extend the brand experience through accessories, fragrance and gift cards, connecting fashion with a considered way of life.

Accessories and fragrance extend the D.CHIC experience into everyday life.

INFRASTRUCTURE

From design to finished piece

Exploring silhouettes and refining designs at D.CHIC.

Inaugurated in 2025, D.CHIC’s independently owned manufacturing facility strengthens its control over research, design, production, quality assurance and distribution. Materials and components are carefully managed, with imports sourced through official channels.

From research and cutting to sewing and finishing — care at every stage.

Rigorous quality control at each stage supports consistent finishing, flexible production and reduced waste, providing a foundation for the brand’s long-term development.

RETAILSCAPE

A considered brand experience

D.CHIC showrooms unite contemporary design with Vietnamese cultural identity. Materials, lighting, sound and scent are thoughtfully composed, supported by attentive service that makes each visit comfortable and personal.

D.CHIC retail spaces share a consistent aesthetic vision.

D.CHIC 41 Tràng Tiền — a fashion destination in the heart of Hanoi.

D.CHIC 41 Tràng Tiền At 41 Tràng Tiền, the spirit of Northern Vietnam and its traditional craft villages is expressed through reclaimed ironwood columns, copper and brass details, bamboo-inspired displays and handwoven jute. Vietnamese craftsmanship finds expression in a refined, restrained and contemporary setting.

Ironwood, copper and handwoven details shape the identity of 41 Tràng Tiền.

D.CHIC Hanoi Centre

D.CHIC Hanoi Centre continues the brand’s commitment to contemporary design and attention to detail. Displays, lighting and materials come together to help customers explore the collections and discover a style that feels personal.

D.CHIC Hanoi Centre — a contemporary retail space with a considered palette of colours and materials.

CUSTOMER SERVICE

Service grounded in understanding

Across its showrooms and online channels, D.CHIC offers consistent consultation and customer care. The team takes time to understand individual needs, occasions and personal preferences, offering considered recommendations. Attentiveness is expressed through the way customers are welcomed, listened to and supported, making every D.CHIC experience comfortable and personal.

D.CHIC service begins with an understanding of each customer’s needs and personal style.

Refined service comes from dedicated people.

Alteration and aftercare services help preserve the wearability of every piece.

PRODUCT AFTERCARE Care throughout the life of each piece The value of a design continues beyond the moment of purchase. Through alteration, warranty and aftercare services, D.CHIC supports customers throughout use, helping preserve each garment’s shape, finish and wearability. Product care also forms part of the brand’s commitment to extending the life of clothing.

SPIRIT / PEOPLE

The people behind D.CHIC

Every design and experience is shaped by the collaboration of creative, production, operational and retail teams. Each brings its own expertise, united by initiative, creativity and responsibility.

The people of D.CHIC — shaping its products, service and brand identity together.

D.CHIC invests in training and professional development, cultivating a workplace grounded in respect, listening and constructive exchange. Professionalism, collaboration and a willingness to evolve provide the foundation for lasting growth.

People are the foundation of D.CHIC’s product quality and customer experience.

SUSTAINABLE MINDSET

Lasting values, Vietnamese identity

D.CHIC approaches sustainable development through considered production quantities, longer product lifecycles and selective expansion. Versatile styling, aftercare services and investment in people contribute to the creation of lasting value.

On this foundation, D.CHIC seeks to build a Vietnamese fashion brand aligned with international standards, grounded in local identity and responsible growth.

Building a Vietnamese fashion brand with an international vision, together.

NEW tiME – NEW ME

An evolving perspective. Care in every design.
D.CHIC accompanies Vietnamese women as they confidently define their own style.

Discover the world of D.CHIC on film